Case Study:

QurCare

Client BRIEF

Migrate the QurFamily/QurCare e-commerce website to Shopify and refine/modernize the functionality and design. Create informative product imagery and infographics for online sales channels (including Amazon).

Objectives

Create literature and informational product imagery for a line of topicals that treat minor skin infections, burns and nail fungus. Re-design and migrate the QurFamily (now QurCare) website on to a new platform. Set up e-commerce and social integrations. Develop standardized brand guidelines, including typography and iconography.

Platforms & Skills

Shopify
E-Commerce/Product Management
Amazon Storefront
HTML/CSS

Typography

Qur Care had established branding that served as the starting point for this design. For the headings, we went with a bold, geometric, slab-serif font Arvo. For the website body text, we wanted something that would be clean and easy to read. Raleway, an elegant sans-serif font, fit the bill. The Qurs product lines also came with their own wordmarks, written in the rounded, display sans-serif Quicksand. To tie this into the website design, we utilized Quicksand as an accent, for product titles and prices.