Case Study:
Ask Dr. G
Client BRIEF
Re-design an email template for an author, public figure and resilience expert that will improve the overall aesthetic and user experience for recipients of her weekly newsletter.
Platforms & Skills
ConvertKit (Email Platform)
HTML/CSS Email Template Creation
Adobe XD, Illustrator & After Effects
Objectives
Create a template featuring a clean, modern layout that can be easily implemented in their existing workflow, incorporates the client’s brand elements (logo, color scheme, typography) and is fully responsive, ensuring that it looks great on all devices.
Typography
Dr. G had an extensive brand guideline that we wanted to carry through to the email design. For the body of the email, we went with the simple, sans-serif font Roboto at 16pt to ensure it would be clear and easy to read. The serif font Le Monde Journal was used throughout the template for headings and accents.
